I'm finding the challenge of being the General Manager at The Edge to be the coolest job I've ever held. Speaking to parents and athletes every day and realizing what a difference The Edge makes for them is amazing.
This past spring we signed a contract with the Roanoke Star Soccer Club to become their exclusive training partner. They were searching for an afforable and result driven training program for their 700+ players. We started small with specific classes designed for Star players and this summer we're attending their pre-season camp. What's cool is that we both (Edge and Roanoke Star) see the benefits of Edge training. This relationshoip goes well beyond trying to sell a service to a customer. The Star players benefit because we're making them faster, more agile, more flexible and reducing the chances of injury. The Roanoke Star Club benefits because they'll have athletes ready for every practice and their players have a better chance of staying injury free over the course of the season. The Edge benefits because we're training a large group of competitive athletes who want to become better. Our success is based on the success of the athletes we train.
This fall, The Edge will be at every Roanoke Star practice training every athlete. From there, we'll move to winter and spring training. In August, Roanoke Star will move their club headquarters to The Edge building.
This is the start of a great relationship and I'm excited to see how far we can take it.
**Reminder to all Roanoke Star players - you still receive the 10% discount off Edge classes**
Roanoke Star
by General Manager on Wednesday August 05, 2009
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